Instant noodles - A DELIGHTFUL MEAL

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Instant Noodles more popular - Nepal news

Instant noodles - A DELIGHTFUL MEAL

Instant noodle when was launched for the first time in the country some two decades ago, it definitely took some time to make a space in our households. While Urban population gradually started accepting it as one of he best packaged food – since it could serve as snacks as well as good meal – suburban population were found to be hesitant to accept it. Kudos to great marketing strategies by noodles industries and awareness among people, now instant noodles play a vital role in every household across the country. As noodles industry has grown in the market reaching around Rs four hundred crore turnover annually, it is one of the most organized and largest industries in the country. While there are many players in the market now, each company produces a number of varieties under different brand names. Instant noodles now find a substantial place in every kitchen.

Tracking back

Noodles is foodstuff made from rice, and other cereals and is eaten predominantly in Asia and is believed to have originated in the Arab countries in the eastern Mediterranean, one of the few areas of the world where they are seldom found except in the form of couscous.

But, in China its history is rather better documented. Noodles made from wheat appeared in the north where they were well established by AD 100, probably using technology imported from the Middle East. Chinese rulers were the first to enjoy them, but, as wheat-based noodles are nutritious, store well and are easy to prepare, they were quickly adopted and their popularity has never diminished. From China, noodles found their way into the cuisine of most Asian countries: Taiwan, Vietnam, Japan, Cambodia, Thailand, Laos, Malaysia, the Philippines, and Singapore.

In Asia noodles are differentiated more by what they are made from than their shape. They can be made from not only rice and wheat, but also mung beans, barley, soy beans, buckwheat, seaweed, and tapioca.

Almost every country that cultivates either rice or wheat has developed a form of pasta or noodles. There are exceptions, though. Pasta has rarely been featured on the cuisines of either France or the UK, and noodles are not widely found on the Indian subcontinent. Instant noodles are eaten around the world 50 billion servings annually. You just pour on boiling water, wait three minutes and then enjoy something tasty. And you can store instant noodles on the shelf for a long time. Instant noodles changed the food culture of the 20th century.

Instant noodles were invented in Japan shortly after World War II. Back then, the Japanese Government obtained aid in the form of wheat-loads and loads of wheat from the United States. Lunches provided by schools often included bread, and the Japanese added more bread to their diet. It was realized that if the wheat was made into noodles then people could get a wholesome meal, because a bowl of noodles offers a better nutritional balance when other foods are added to it.
Gradually the technique of making noodles so as to preserve it for long and to prepare it quickly developed. The trick was to steep the noodles in a seasoned broth to absorb the broth’s flavor and moisture, deep-fry them, and then dry them. This way, the noodles could be preserved and the cooking time problem was solved as well.

In the country

In the last one decade Nepal has recorded the highest urbanization growth in South Asia. With urbanization booming, many major changes have been observed in the country – social, cultural, economic status, awareness, education, and apparently all aspects of life.
A substantial change that became conspicuous was eating habits of people. While people still relish our traditional cuisine, the change of air has blown tremendously which ahs taught and raised awareness among people different new things and people have wholeheartedly accepted food items from diverse culture and from different countries and have incorporated them into our regular platter.
And proffering easy cooking with wonderful flavour, noodles banged into the market. While Himshree Noodles played major role to introduce white noodles in the country with the brand Rara, later on Chaudhary Grop’s FMCG department started Wai Wai around 20 years ago which still remains one of the best-selling product in instant noodles genre. Wai Wai – a brown noodles, then a new concept in the country – was an instant hit. Now along with Rara and Wai Wai; Mayos, Rum Pum, 2 PM are the major brands that lead the market. In the recent years, a number of noodles industries have stepped in and each of them are doing good business which clearly shows the noodles industry is an ever-growing industry with lots to offer in the days to come.


The Himalayan Times, May 30, 2005



keyterms: instant noodles, rara, nepal, japan





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