Everest Beer Nepal

EVEREST BEER'S NEW BRAND AMBASSADOR

Mt. Everest Brewery appointed Reinhold Messner as brand ambassador for Everest Premium Lager Beer. Messner was in Kathmandu for the 50th anniversary celebration of the ascent of Mount Cho Oyu. The brewery launched its Everest Beer brand last year to commemorate the golden jubilee of the first successful ascent of Everest in 1953. The brewery says it plans to bring out a series of commemorative editions of Everest Beer over the coming years “in honor of the national and international heroes” who have reached the summit of the world’s tallest peak. The brewery’s involvement with Messner was in accordance with this policy. Messner, an accomplished mountaineer, rose to fame with his mountaineering exploits. He was the first to scale all 14 eight-thousand-meter peaks. Among his other accomplishments: the first solo ascent of Everest, the first ascent of Everest without the use of bottled oxygen and the first solo crossing of Antarctica.